
Being Unique in Business to
stand out from the crowd
by Andrea Beadle
I did a talk last week at my local Women in Business group and although it wasn’t recorded I wanted to share with you the contents of that talk.
What I said caused a few of the ladies there to have some big insights and so it only feels right to share in the hope that it might be just what you need to hear too!
Of course, sometimes when we have big insights it can cause big change so only read on if you are ready to step up into a better version of yourself!
In many ways I see that life is like a training ground preparing us for the work that we are here to do later. As painful as it can be sometimes, even the hardest things that we experience in our lives have lessons to teach us and “gold nuggets” that one day in the future will be invaluable. The trouble is we don’t always see them that way!
In various parts of my website I describe how I believe that life is like a puzzle.
Our jobs, hobbies, experiences and passions are like pieces of our own unique puzzle that we collect on our journey. Sometimes however, we discard them in a trail behind us as we move from one experience to another or from one job to the next.
When we do this they make no sense to us and we see them as disjointed parts of our lives that have no real connection or importance.
At a certain age we are called to put the pieces together and use EVERYTHING that we have learned.
Whatever you call it; a mid life crisis, a soul re-direction or just waking up to the fact that there is more to life than the way we have been living, there is a big disconnect somewhere that makes us question what we are here for.
Many people go off and do seemingly bizarre things, others seem to find their calling but there is usually a period in our lives where we try to make sense of the things we have done.
I like to see it that the further “off track” we are, the bigger the “course re-direction” we need to make!
So how does this apply to your business?
My belief is that if we are not using enough of the pieces of our puzzle in our business, it will be tough:
- Feeling like having one arm tied behind your back
- Feeling like you are paddling up stream
- Feeling torn in different directions
Whatever the feeling, if your business doesn’t feel joyful and easy then I believe that you need to look at your puzzle and see whether there are some major pieces missing.
Feeling scattered in business might be because there are so many things you could do that you can decide on a direction.
The confusion comes from feeling that we have to choose – one thing over another, this or that.
I believe that we don’t need to choose. If you can find a way to incorporate all of the things you love everything comes together in a way that makes you totally unique.
And if you are doing things that you love, you light up and become someone that people are attracted to and want to do business with!
When you work from that place, there is no competition for what you do:
- Your business becomes unique
- You stand out from the crowd
and
- Your ideal clients will be drawn to work with you and not a competitor
If you are feeling that you don’t stand out from the competition or if things aren’t flowing in your business then it is likely that there is a puzzle piece missing for you.
No one else on the planet can do what you can do in the way you can do it; it just means that you haven’t found “it” yet!
If this resonates with you and you know that you are using everything you should be, you can start by getting all of your puzzle pieces out of the box, laying them out on the table and being open to how they all fit together!
Please do leave me a comment below and let me know your thoughts!
{ 0 comments }

Taking action with your marketing is key. Developing relationships through social media, blogging, your content and your newsletters is vital. You must regularly put content out into the sea (the Internet) in order for people to see you. Failure to do that means that another boat may come along and rescue someone that you could have actually helped better.
A lifeboat doesn’t motor up to each person and disappear if they don’t climb in. They assess the situation, see how best to help them and do all they can to rescue them. And sometimes they just need to throw the life buoy close enough that they can reach it!



Facebook
Twitter
LinkedIn
FriendFeed
GooglePlus